The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
What does it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this […]
In the world of design, effective communication is essential. But like in any specialized field, designers have words and phrases that can feel like a […]
Crafting the perfect email design is both an art and a science, blending creativity with structured best practices to engage readers and drive conversions. Read […]
In today's digital era, understanding the art of media pitching is essential for brands aiming to stand out. Whether you're navigating B2B or B2C landscapes, […]
Key insights: Establishing specific objectives and gaining a comprehensive understanding of your target audience are critical steps that not only give direction to your content […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
With the renewed focus on the phaseout of third-party cookies by Google in 2024, and increased attention to data privacy in the US, marketers need […]
In this article, we share some of the AI tools we're currently testing and using to boost productivity and performance across all of our departments. Let’s dive in!