After 30 years and dozens of clients, we’ve seen many different team dynamics—the good, the bad and the ugly. We’ve also experienced what it takes to run a productive agency team, ensuring integration across a variety of different marketing disciplines. This eBook outlines our proven framework for building a team of modern marketing marvels—internally or through help from partners. It comes with actionable tips and a tool to help assess the current state of your marketing team’s roles and accountabilities:
- Learn about the importance of having a team with T-shaped talents
- Discover the power of team members who are eager to experiment
- Get actionable tips about how to empower your team to be autonomously agile
- Understand why measurement, not monitoring, is important for functional teams
- BONUS: get our modern matrix of marketing accountability (say that three times fast!)—a great tool to help you assess and define team roles and responsibilities.
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