The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Are B2B organizations ready to reap the benefits of playing the long game?
Lead gen versus brand-building is a familiar balancing act for many B2B marketers. Fighting for limited budgets and keeping internal stakeholders happy typically forces marketers […]
B2B brand trackers: the secret weapon for securing c-suite investment in branding
As a brand strategist at an agency with a heavy B2B focus, I see firsthand the challenges B2B marketing leaders face when trying to get […]
The massive impact of AI and ESG on marketing is here to stay—and it’s fantastic
The forecasted pace of technological change is expected to be faster in the next decade than it has been in the last. Advances in fields […]
The Trifecta–a winning approach to B2B marketing
Strong branding, insightful content, and a continuously growing and engaged fan base. That is the trifecta in B2B marketing that brand leaders should aspire to […]
Marketing that moves—B2B with the emotion of B2C
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]
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Pragmagic—the key to success in today’s complex marketing landscape (ebook)
The secret sauce for success in today’s complex B2B marketing landscape isn’t so secret anymore. In early 2021, we spoke with several leading CMOs in […]
The Content Strategist’s Workout Plan (eBook)
Get straightfoward, actionable content planning and strategy exercises with this free download: The Content Strategist's Workout Plan.
These B2C integrated marketing tactics are for B2B too
Gone are the days when B2B marketing consisted solely of trade shows, trade pubs and sales collateral. Smart B2B marketers know the reality of a […]