The LoDown
Marketing insights, musings and more from the experts at LoSasso.
FREE eBook: The evolution of events in the COVID-19 era
Events are a critical part of the B2B process – driving business success and sales through face-to-face networking and communication. As COVID-19 impacted event opportunities, […]
How branding can impact customer experience and vice versa
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]
Why video is an important ingredient for SEO
Every marketer knows video can be a powerful tool to harness in their campaigns. From brand awareness and customer stories to technical explainer videos, we […]
Connected TV: How a B2B and B2C brand found success [Case Study]
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a connection to the internet (through a Smart TV or through […]
Why you should consider building a social media community for your brand
Social media has completely revolutionized the way we share information, learn and connect. Platforms that were initially conceived just as a form of entertainment have […]
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How Generation Z could influence your marketing
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With […]
FREE eBook: B2B marketing in turbulent times: a playbook
We’ve had a lot on our mind regarding current events and our new reality. And we’d seen a lot of resources for consumer marketers—but not […]
FREE eBook: 5 principles to build and nurture a team of marketing superheroes
After 30 years and dozens of clients, we’ve seen many different team dynamics—the good, the bad and the ugly. We’ve also experienced what it takes […]