The LoDown
Marketing insights, musings and more from the experts at LoSasso.
FREE eBook: 5 principles to build and nurture a team of marketing superheroes
After 30 years and dozens of clients, we’ve seen many different team dynamics—the good, the bad and the ugly. We’ve also experienced what it takes […]
How to make agency partnerships work: 5 tips for top results
As a marketing agency, we recognize the importance of building and nurturing strong partnerships with our clients, industry peers and even our own team members. […]
5 Common challenges marketing leaders face
Today’s CMOs and marketing leaders are under more pressure to deliver than ever before. As an agency, we have the pleasure of working with a […]
How to build a modern marketing team: 15 tips for success
The speed at which marketing tools, tech and tactics are evolving is dizzying. And if your team was built for traditional marketing approaches, evolving with […]
4 standards that should set the foundation for your creative
As any creative professional knows: It’s nearly impossible to remain objective during creative feedback discussions. If beauty is in the eye of the beholder, who’s […]
Get the monthly LoDown
Don’t miss our marketing tips, tricks and insights to inspire your next move.
5 reasons influencer marketing works better in B2B
There has been big interest in influencer marketing over the past couple of years because of the unique opportunity it gives brands to build awareness […]
How AI and machine learning are driving real results
With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we thought it would be helpful to share some practical examples […]
Facts and feelings: the power of brand in complex B2B sales
Just give me the facts You see it time and again in B2B marketing. Companies downplay the importance of brand and the power of emotion […]