The LoDown
Marketing insights, musings and more from the experts at LoSasso.
How to use corporate social responsibility in a profit-focused world
Corporate social responsibility (CSR) is more than just a marketing tactic to increase profits, it’s a way to make a difference in people’s lives and the world
How to be a better partner and grow your agency relationship
Updated: 03/09/20 Is your list of responsibilities and projects growing? Do you struggle to remove items on your to-do list as quickly as you add […]
Tricks of the trade show
In the business of trade shows, effective marketing is a must. From direct mail pieces and e-mail streams to creative show experiences, the task isn’t […]
Marketers in manufacturing—don’t ignore these audience insights
After more than 15 years and nearly as many clients in the manufacturing space, we’ve learned a thing or two about marketing to the industry’s […]
4 data-driven email strategies (infographic)
Check out some of the statistics behind the success (or failure) of today's email marketing campaigns.
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The Guerilla Guide to Customer Focus (eBook)
The LoSasso Guerilla Guide to Customer Focus contains simple ideas for a shoestring budget or tight timeline.
Metamorphosis: From CMO to CXO
Welcome to the Experience Era If you've ever questioned the difference between a product or service and a brand, the answer is simple: it's the […]
The most important thing written content can accomplish, and how
Ever heard of the milk man? No, it’s not some millennial slang for a guy who always draws things out as long as possible. People […]