The LoDown
Marketing insights, musings and more from the experts at LoSasso.
The Content Strategist’s Workout Plan (eBook)
Get straightfoward, actionable content planning and strategy exercises with this free download: The Content Strategist's Workout Plan.
5 technical SEO plays to keep you ahead of the competition
Just like practice makes perfect on a playing field, ongoing work makes for better SEO performance. While there are quick wins to be had, overall […]
Branding in the age of content marketing
Most people in marketing have known for several years that the nature of marketing has changed. “Content is king” has been a thing for a […]
4 ways to boost your marketing copy
As marketers we put a lot of thought into what we say to our audience. But sometimes, how you say it can be just as […]
5 reasons why you should invest in SEO
5 reasons why your business should invest in SEO 1. Ignoring SEO will impact your bottom line 2. Use SEO to get ahead of […]
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Video marketing: Why you should add live streaming to your content strategy
What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content. Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.
Marketing 101: Why content marketing is important
I’m sure you’ve heard the phrase, “content is king.” That’s because content is at the core of the most successful digital marketing campaigns, especially as consumers shift to consuming more information on mobile devices.
How to optimize your video content for high impact
Updated 8/16/21 When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. […]