The LoDown
Marketing insights, musings and more from the experts at LoSasso.
How Generation Z could influence your marketing
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With […]
Marketers in manufacturing—don’t ignore these audience insights
After more than 15 years and nearly as many clients in the manufacturing space, we’ve learned a thing or two about marketing to the industry’s […]
Consumerization 2.0: The great evolution of the business buyer
Most companies and sales organizations have witnessed firsthand how the Internet and technology, content and social media, and the effects of global competition have produced […]
Tips to avoid tone-deaf content across user interfaces
With perhaps a few exceptions, you probably wouldn’t use the same tone in a job interview that you would in an argument with your cable […]
Capitalizing on micro-moments
It’s amazing to consider the smartphone revolution began just a decade ago, when, in July 2007, Apple debuted its original, transformative iPhone. Of course, in […]
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4 simple ways to combat shrinking consumer attention spans
In the time it takes you to read this sentence, chances are that your mind is already drifting. If you’re still with us, congratulations! Your […]
The art of empathy in modern marketing
If you’re anything like the staff at LoSasso, it’s safe to assume your one regret since joining the workforce is the pitiful lack of pop […]
Market more effectively by leveraging (and humanizing) big data
The proliferation of Big Data has given marketers a wellspring of information from which to understand the wants and needs of their target audience and, […]