The LoDown
Marketing insights, musings and more from the experts at LoSasso.
5 social media advertising myths that are stunting your success
Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won't likely abandon social media advertising anytime […]
5 reasons you still need branded PPC campaigns
Updated on October 7, 2024 With new marketing strategies and innovations discovered seemingly everyday, it’s easy to discredit the tried-and-true marketing processes that we have […]
For the love of brands
On this Valentine's Day, cozy up with the idea of connecting with your consumers. No surprise, large brands like Amazon and Facebook are at the […]
Here's why your Facebook posts don't get traction
The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has […]
The ABCs of KPIs
The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review […]
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The Guerilla Guide to Customer Focus (eBook)
The LoSasso Guerilla Guide to Customer Focus contains simple ideas for a shoestring budget or tight timeline.
Capitalizing on micro-moments
It’s amazing to consider the smartphone revolution began just a decade ago, when, in July 2007, Apple debuted its original, transformative iPhone. Of course, in […]
5 tips for Facebook success
As social media and mobile become ever growing presences in our lives, it only makes sense that marketing efforts in turn begin to adopt the […]