The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Simple ways to win at SEO
Ahhh SEO…the ultimate moving target. How do you keep up with trends and algorithms that are constantly evolving? Search engines are continually updating their algorithms […]
6 SEO myths clients should be aware of
One thing is for certain, truthful information is getting harder and harder to spot. One of the least understood areas in marketing is SEO, which […]
3 smart ways to grow your PPC program next year
With shorter days and fall foliage among us, now is the time when all businesses start planning budgets for the coming year. As an integral […]
Moving users to conversion points with dynamic content
More and more, websites today use dynamic content to increase user engagement. However, the concept of a dynamic Web page is nothing new; dynamically loading […]
You CAN afford pay-per-click advertising
If pay-per-click (PPC) advertising is not part of your marketing strategy, the question is, "Why not?" There is so much you can do with PPC […]
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PPC account audit guide
Our downloadable PPC audit checklist is a great step toward program improvement.
Digital Targeting Optimizer: A grid-based approach to increasing leads and conversions
The LoSasso Digital Targeting Optimizer helps maintain balance and increase performance in the digital programs we manage.
If these 5 strategies aren’t part of your PPC campaign, they should be
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]