The LoDown

What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content.  Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.

Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]

Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won't likely abandon social media advertising anytime […]

The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has […]

It’s amazing to consider the smartphone revolution began just a decade ago, when, in July 2007, Apple debuted its original, transformative iPhone. Of course, in […]

As social media and mobile become ever growing presences in our lives, it only makes sense that marketing efforts in turn begin to adopt the […]

Whether you are just getting your feet wet in social media or you’re a social media guru, there’s always something to learn. Wherever you are […]

Instagram first appeared on the social media landscape in October 2010. Some of the first brands to take advantage of the simple photo-sharing platform were […]