The LoDown

In the past year, content marketing has arguably become one of the most important aspects of any well-developed marketing strategy. B2B and B2C marketers alike […]

Social listening is a recently developed concept, and refers to the activity of identifying and measuring data that justifies social media spending. The idea is […]

The use of social media undeniably optimizes our connections both personally and professionally. These tools we have grown to love and utilize now seem to be working for us while we multitask across platforms. By simplifying the number of clicks we make suddenly Google, Facebook, Twitter and Pinterest all appear to be in cahoots with one another.

It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.

Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million […]

Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, […]

More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.