The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Future trends for web development and user experience
These days, we consider our phones an extension of ourselves. We expect information at a moment's notice and user experiences that are dynamic and personalized. […]
The Ultimate Guide to the Perfect Email Design for Better Results
Crafting the perfect email design is both an art and a science, blending creativity with structured best practices to engage readers and drive conversions. Read […]
Website revamp: why it’s important & how it benefits your business
Almost every brand has a website. And almost every digital (and even print) campaign that is boosting awareness or incentivizing an action is driving to […]
4 simple ways to combat shrinking consumer attention spans
In the time it takes you to read this sentence, chances are that your mind is already drifting. If you’re still with us, congratulations! Your […]
Moving users to conversion points with dynamic content
More and more, websites today use dynamic content to increase user engagement. However, the concept of a dynamic Web page is nothing new; dynamically loading […]
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4 ways to ensure your content has a better home
Valuable content has become the cornerstone of smart digital marketing programs big and small—whether in the form of social network fodder, a dangling carrot in […]
Fix these 5 common SEO mistakes
Search engine optimization. Chances are you've heard of it. You probably even know how important it is, but maybe you aren't sure what it really means or what tactics can help improve it.
Platform Wars: Where to focus your social media strategy?
The use of social media undeniably optimizes our connections both personally and professionally. These tools we have grown to love and utilize now seem to be working for us while we multitask across platforms. By simplifying the number of clicks we make suddenly Google, Facebook, Twitter and Pinterest all appear to be in cahoots with one another.