Automated software has transformed the way today’s marketers work. The capabilities are seemingly endless, with powerful options available for automating marketing tasks, streamlining workflows and measuring outcomes. Plus, the advanced level of integration available within these platforms allows for more personalized experiences and targeted marketing based on in-depth profiles and data.
So, how do you pick the right platform for your business or your clients? The choices can be overwhelming and there is no one-size-fits-all solution for every company.
At LoSasso, we use a range of tools based on what our clients need. Here are a few of our favorites to help you get started.
HubSpot Marketing Hub
HubSpot houses marketing and data tools all on one platform, giving marketers the ability to create, monitor and optimize integrated campaigns across multiple channels, including social media.
We regularly use HubSpot to create email nurture streams and deploy emails for our clients. We have also integrated paid media programs and taken advantage of the platform’s powerful CRM capabilities.
Adobe Marketo
This platform brings together customer data, content, automation and analytics to coordinate–and personalize–engagement. The size and scope of the platform make it an ideal fit for larger companies. It’s commonly used by computer software and IT organizations, in addition to companies in retail, marketing and advertising, and financial services.
Salesforce Account Engagement (Formerly Pardot)
Ideal for B2B buyers and accounts, Salesforce Account Engagement offers CRM integration, email marketing, lead nurturing, lead scoring, account-based marketing and ROI reporting.
One of our clients uses this platform in conjunction with their Salesforce system, creating a valuable integration between the two. They’re able to send email newsletters, create lead nurturing and reactivation campaigns, and more.
MailChimp
MailChimp specializes in AI-powered, user-friendly tools that allow marketers to send emails and automated messages, create targeted ad campaigns, build landing pages, facilitate reporting and analytics, and more. We find MailChimp to be ideal for small- and medium-sized businesses, with an easy-to-use interface and lower cost of entry.
Klaviyo
Klaviyo shines when it comes to automated email marketing programs for direct-to-consumer (DTC) brands. It also offers a strong search platform and is efficient at reporting and analytics.
We like Klaviyo because it offers great ecommerce integrations, in addition to robust integrations with text messaging.
Still have questions or want to know more about how we use these tools? Contact us today.
