The LoDown

It wasn’t until the 1950s and 60s when companies began installing their first Chief Marketing Officers (CMO)—when the importance of connecting the buyer to the […]

Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.

Corporate social responsibility (CSR) is more than just a marketing tactic to increase profits, it’s a way to make a difference in people’s lives and the world

What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content.  Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.

I’m sure you’ve heard the phrase, “content is king.” That’s because content is at the core of the most successful digital marketing campaigns, especially as consumers shift to consuming more information on mobile devices.

Updated 8/16/21 When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. […]

Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]

Updated: 03/09/20 Is your list of responsibilities and projects growing? Do you struggle to remove items on your to-do list as quickly as you add […]