The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Unlock SEO Success: Connections, Complexity, Makeovers
For good SEO, you must not only understand what your user is searching for, but also deliver a better experience than your competitors, with authoritative […]
Why executive branding is more important than ever
Despite the $183 billion that’s projected to be spent on advertising in the U.S. alone this year, some of the most influential messaging will come […]
Capitalizing on micro-moments
It’s amazing to consider the smartphone revolution began just a decade ago, when, in July 2007, Apple debuted its original, transformative iPhone. Of course, in […]
4 simple ways to combat shrinking consumer attention spans
In the time it takes you to read this sentence, chances are that your mind is already drifting. If you’re still with us, congratulations! Your […]
The art of empathy in modern marketing
If you’re anything like the staff at LoSasso, it’s safe to assume your one regret since joining the workforce is the pitiful lack of pop […]
Summer cleanse: 5 tips for cleaning your data
Today, people are following all kinds of “cleanse” fads; from juice cleanses, to smoothie cleanses, to broth cleanses; all with the same idea to detoxify […]
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Market more effectively by leveraging (and humanizing) big data
The proliferation of Big Data has given marketers a wellspring of information from which to understand the wants and needs of their target audience and, […]
The future of email automation: A mid-year outlook
At the beginning of 2017, Jordie van Rijn, founder and chief editor of emailvendorselection.com, asked a variety of experts to predict forthcoming email marketing trends […]
5 tips for Facebook success
As social media and mobile become ever growing presences in our lives, it only makes sense that marketing efforts in turn begin to adopt the […]