The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Unlock SEO Success: Connections, Complexity, Makeovers
For good SEO, you must not only understand what your user is searching for, but also deliver a better experience than your competitors, with authoritative […]
Connected TV: The most important innovation in B2B media in 20 years
How would you feel if an ad for your biggest competitor popped up on TV after dinner tonight? What if you could retarget a visitor […]
Connected TV: How a B2B and B2C brand found success [Case Study]
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a connection to the internet (through a Smart TV or through […]
Why you should consider building a social media community for your brand
Social media has completely revolutionized the way we share information, learn and connect. Platforms that were initially conceived just as a form of entertainment have […]
How Generation Z could influence your marketing
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With […]
Branding in the age of content marketing
Most people in marketing have known for several years that the nature of marketing has changed. “Content is king” has been a thing for a […]
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FREE eBook: B2B marketing in turbulent times: a playbook
We’ve had a lot on our mind regarding current events and our new reality. And we’d seen a lot of resources for consumer marketers—but not […]
FREE eBook: 5 principles to build and nurture a team of marketing superheroes
After 30 years and dozens of clients, we’ve seen many different team dynamics—the good, the bad and the ugly. We’ve also experienced what it takes […]
5 tips for marketing automation in the age of COVID-19
By now, we’ve all experienced it: Cooped up in our homes, missing our friends (and coworkers!), trying to balance remote work and homeschooling, attempting to […]