The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Unlock SEO Success: Connections, Complexity, Makeovers
For good SEO, you must not only understand what your user is searching for, but also deliver a better experience than your competitors, with authoritative […]
Breathing Life into Stale Sales Presentations
Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales position. My days consisted of prospecting (cold calling, emailing, researching […]
Creating Content That Delivers Results
Last week, our Content Marketing For B2B – How To Win In a “Zero Moment of Truth” World post addressed the importance of content marketing. How […]
How to develop an effective content calendar in 6 steps
At LoSasso, we often have brainstorming meetings where we are flooded with great ideas—but the real challenge is putting those ideas into action. Big ideas […]
How to generate ideas [steps + techniques + resources]
Updated June 3rd, 2019 Idea generation is the lifeblood for every organization and one of the most important assets for marketing teams. As you know, […]
5 Steps to Trade Show Success
Some team members from LoSasso recently traveled to Indianapolis for the annual CNH Parts & Service Expo to support our client and connect with the […]
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The 5 New Laws of Content
Content marketing plays an important role in your B2B marketing strategy. With the right content, you can drive you business forward - creating new opportunities […]
5 Reasons for a Social Listening Budget
Social listening is a recently developed concept, and refers to the activity of identifying and measuring data that justifies social media spending. The idea is […]
Platform Wars: Where to focus your social media strategy?
The use of social media undeniably optimizes our connections both personally and professionally. These tools we have grown to love and utilize now seem to be working for us while we multitask across platforms. By simplifying the number of clicks we make suddenly Google, Facebook, Twitter and Pinterest all appear to be in cahoots with one another.