The LoDown

At LoSasso, we often have brainstorming meetings where we are flooded with great ideas—but the real challenge is putting those ideas into action. Big ideas […]

Updated June 3rd, 2019​ Idea generation is the lifeblood for every organization and one of the most important assets for marketing teams. As you know, […]

Some team members from LoSasso recently traveled to Indianapolis for the annual CNH Parts & Service Expo to support our client and connect with the […]

Content marketing plays an important role in your B2B marketing strategy. With the right content, you can drive you business forward - creating new opportunities […]

Social listening is a recently developed concept, and refers to the activity of identifying and measuring data that justifies social media spending. The idea is […]

The use of social media undeniably optimizes our connections both personally and professionally. These tools we have grown to love and utilize now seem to be working for us while we multitask across platforms. By simplifying the number of clicks we make suddenly Google, Facebook, Twitter and Pinterest all appear to be in cahoots with one another.

If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?

It is becoming clear that using social media to simply broadcast marketing messages is not an effective use of the channel. The key to success in social is to garner engagement from your customers. Social media is online word-of-mouth. People interact with content that is interesting, funny, entertaining or helpful to them.