The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Unlock SEO Success: Connections, Complexity, Makeovers
For good SEO, you must not only understand what your user is searching for, but also deliver a better experience than your competitors, with authoritative […]
Job Posting: Account Supervisor
We need an “A” player with 5-6 years of post-graduate agency experience. The Account Supervisor at LoSasso Integrated Marketing plays a vital role in developing […]
Future trends for web development and user experience
These days, we consider our phones an extension of ourselves. We expect information at a moment's notice and user experiences that are dynamic and personalized. […]
Demystifying Marketing Terms
When was the last time you brushed up on your marketing lingo? Or saw a marketing acronym you didn't quite recognize? In B2B marketing, where […]
How to Brief and Inspire Your Creative Team
There’s an art and science to successfully briefing your creative team. We want the facts—who, what, where, when, why, etc.—but we also want to feel […]
The Power of Thinking BIG
Everyone loves a quick win. These days, B2B marketing teams are under increased pressure to hit tighter deadlines and show stronger results. Effective B2B marketing […]
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Unlock the Value of Video for B2B marketing
What does it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this […]
Design Lingo for Non-Designers
In the world of design, effective communication is essential. But like in any specialized field, designers have words and phrases that can feel like a […]
The Ultimate Guide to the Perfect Email Design for Better Results
Crafting the perfect email design is both an art and a science, blending creativity with structured best practices to engage readers and drive conversions. Read […]