The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Unlock SEO Success: Connections, Complexity, Makeovers
Today, effective SEO is about much more than keyword research. Top-performing content must: Connect its audiences seamlessly to the information they’re looking for. Be complex […]
The evolving role of CMO: 4 predictions for 2019 and beyond
As CMOs move into 2019, the role continues to become more diverse—encompassing everything from driving organizational change, acting as the voice of the customer, innovating, […]
The digital marketing strategy of America's top trade shows
If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.
CMOs: It’s time to take your seat at the tech table
In many organizations, the authority of marketing leaders and CMOs in technology purchasing decisions can be, well, murky. Cison CMO Chris Lynch points out that […]
5 ways to use trade show data to increase attendees and exhibitors
Trade show producers, are you sitting on a data gold mine? Discover how to increase visitors and exhibitors to your trade show using historical data.
4 tips to maintain (and ROCK) the role of CMO
The average tenure of today’s CMO is the shortest of any C-suite role. Learn 4 qualities of a great CMO to maintain the role.
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5 reasons why you should invest in SEO
5 reasons why your business should invest in SEO 1. Ignoring SEO will impact your bottom line 2. Use SEO to get ahead of […]
How the job description of CMO is evolving
It wasn’t until the 1950s and 60s when companies began installing their first Chief Marketing Officers (CMO)—when the importance of connecting the buyer to the […]
Steps to gamify your budget process to beat the competition
Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.