The LoDown

I used to think brands chose their colors just by what they thought looked good together. Ever since I became a graphic designer, though, I […]

Instagram first appeared on the social media landscape in October 2010. Some of the first brands to take advantage of the simple photo-sharing platform were […]

What’s it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this investment […]

If you work in marketing or sales, chances are you hear or read the words “Marketing Automation” at least a couple of times each week. […]

In the past year, content marketing has arguably become one of the most important aspects of any well-developed marketing strategy. B2B and B2C marketers alike […]

Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales position. My days consisted of prospecting (cold calling, emailing, researching […]

Last week, our Content Marketing For B2B – How To Win In a “Zero Moment of Truth” World post addressed the importance of content marketing. How […]

At LoSasso, we often have brainstorming meetings where we are flooded with great ideas—but the real challenge is putting those ideas into action. Big ideas […]