The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Job posting: Bookkeeper and Admin Assistant
We’re looking for a confident and detail-oriented Bookkeeper & Administrative Assistant to play a vital role in our financial operations and office management. This position […]
AI in Action: Enhancing B2B Leads and Elevating Expertise
AI has shown its value in content creation—we’re exploring how much further it can take us in B2B marketing. Join Scott Losasso, CEO, and David […]
The State of AI in Marketing: Content Strategy
You may already be using AI for content generation. But how about for the steps before that? AI can be a powerful tool for content […]
The digital marketing practices of America’s largest trade shows
Trade shows are here to stay—despite cries from critics that online evolution would circumvent the need for live events. In fact, in-real-life experiences are more […]
Finding hidden value in trade shows
“Leads, leads, leads.” It’s a common mantra businesses and their teams take into trade shows. Event producers do their best to feed the frenzy nowadays […]
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Ask us anything: Email marketing edition [2024]
Updated on 11.05.24 In 2024, when seemingly everyone is including email in their marketing strategies, how do you cut through the clutter of the inbox […]
The AI-Ready Brand: Preparing Your Content for the Future
If you’re like me, you’ve experienced a rollercoaster of emotions about generative AI. One moment, we're in awe of its capabilities; the next, we're anxious […]
Unlock SEO Success: Connections, Complexity, Makeovers
For good SEO, you must not only understand what your user is searching for, but also deliver a better experience than your competitors, with authoritative […]