The LoDown
Marketing insights, musings and more from the experts at LoSasso.
The State of AI in Marketing: Content Strategy
You may already be using AI for content generation. But how about for the steps before that? AI can be a powerful tool for content […]
The digital marketing practices of America’s largest trade shows
Trade shows are here to stay—despite cries from critics that online evolution would circumvent the need for live events. In fact, in-real-life experiences are more […]
Finding hidden value in trade shows
“Leads, leads, leads.” It’s a common mantra businesses and their teams take into trade shows. Event producers do their best to feed the frenzy nowadays […]
Ask us anything: Email marketing edition [2024]
Updated on 11.05.24 In 2024, when seemingly everyone is including email in their marketing strategies, how do you cut through the clutter of the inbox […]
The AI-Ready Brand: Preparing Your Content for the Future
If you’re like me, you’ve experienced a rollercoaster of emotions about generative AI. One moment, we're in awe of its capabilities; the next, we're anxious […]
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Unlock SEO Success: Connections, Complexity, Makeovers
For good SEO, you must not only understand what your user is searching for, but also deliver a better experience than your competitors, with authoritative […]
Less talk, more text: The mobile messaging world as it stands
These days, you can do everything from the comfort of your phone. Order food, schedule prescription pickups or even find love—the possibilities are endless. It’s […]
The Ultimate Dynamic Duo in Marketing: Creative and Strategy
When you think of dynamic duos, you may think of Buzz and Woody, Batman and Robin. Even Bert and Ernie. But what about duos shaking […]