The LoDown
Marketing insights, musings and more from the experts at LoSasso.
5 powerful examples of how culture strengthens brand
Company culture is often associated with the general vibe people feel when they come to work. It’s the personal relationships between colleagues and a trust regardless of where they live on an organizational chart. But it’s also something else: the most successful organizations make culture a foundation of their brands. When there’s a culture that aligns a workforce behind a mission, a brand is stronger.
The evolving role of CMO: 4 predictions for 2019 and beyond
As CMOs move into 2019, the role continues to become more diverse—encompassing everything from driving organizational change, acting as the voice of the customer, innovating, […]
The digital marketing strategy of America's top trade shows
If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.
CMOs: It’s time to take your seat at the tech table
In many organizations, the authority of marketing leaders and CMOs in technology purchasing decisions can be, well, murky. Cison CMO Chris Lynch points out that […]
4 tips to maintain (and ROCK) the role of CMO
The average tenure of today’s CMO is the shortest of any C-suite role. Learn 4 qualities of a great CMO to maintain the role.
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5 reasons why you should invest in SEO
5 reasons why your business should invest in SEO 1. Ignoring SEO will impact your bottom line 2. Use SEO to get ahead of […]
How the job description of CMO is evolving
It wasn’t until the 1950s and 60s when companies began installing their first Chief Marketing Officers (CMO)—when the importance of connecting the buyer to the […]
Steps to gamify your budget process to beat the competition
Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.