The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Setting your B2B video up for measurement success
What’s it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this investment […]
5 ways to use trade show data to increase attendees and exhibitors
Trade show producers, are you sitting on a data gold mine? Discover how to increase visitors and exhibitors to your trade show using historical data.
Miracle or Migraine? 5 Tips for Marketing Automation Newbies
If you work in marketing or sales, chances are you hear or read the words “Marketing Automation” at least a couple of times each week. […]
LinkedIn: The Expert's Path for Killer Content
In the past year, content marketing has arguably become one of the most important aspects of any well-developed marketing strategy. B2B and B2C marketers alike […]
Breathing Life into Stale Sales Presentations
Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales position. My days consisted of prospecting (cold calling, emailing, researching […]
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Creating Content That Delivers Results
Last week, our Content Marketing For B2B – How To Win In a “Zero Moment of Truth” World post addressed the importance of content marketing. How […]
How to develop an effective content calendar in 6 steps
At LoSasso, we often have brainstorming meetings where we are flooded with great ideas—but the real challenge is putting those ideas into action. Big ideas […]
How to generate ideas [steps + techniques + resources]
Updated June 3rd, 2019 Idea generation is the lifeblood for every organization and one of the most important assets for marketing teams. As you know, […]