The LoDown

We need an “A” player with 5-6 years of post-graduate agency experience. The Account Supervisor at LoSasso Integrated Marketing plays a vital role in developing […]

These days, we consider our phones an extension of ourselves. We expect information at a moment's notice and user experiences that are dynamic and personalized. […]

When was the last time you brushed up on your marketing lingo? Or saw a marketing acronym you didn't quite recognize? In B2B marketing, where […]

There’s an art and science to successfully briefing your creative team. We want the facts—who, what, where, when, why, etc.—but we also want to feel […]

Everyone loves a quick win. These days, B2B marketing teams are under increased pressure to hit tighter deadlines and show stronger results. Effective B2B marketing […]

What does it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this […]

In the world of design, effective communication is essential. But like in any specialized field, designers have words and phrases that can feel like a […]

Crafting the perfect email design is both an art and a science, blending creativity with structured best practices to engage readers and drive conversions. Read […]