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The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
In the world of design, effective communication is essential. But like in any specialized field, designers have words and phrases that can feel like a […]
Crafting the perfect email design is both an art and a science, blending creativity with structured best practices to engage readers and drive conversions. Read […]
In today's digital era, understanding the art of media pitching is essential for brands aiming to stand out. Whether you're navigating B2B or B2C landscapes, […]
Key insights: Establishing specific objectives and gaining a comprehensive understanding of your target audience are critical steps that not only give direction to your content […]
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
With the renewed focus on the phaseout of third-party cookies by Google in 2024, and increased attention to data privacy in the US, marketers need […]
In this article, we share some of the AI tools we're currently testing and using to boost productivity and performance across all of our departments. Let’s dive in!
Highlights Planning and evaluating a martech stack is crucial but challenging due to the fast-paced tech environment. Building a martech stack requires aligning technology with […]